Digital Marketing Specialist Course

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The Digital Marketing Specialist Course by Stellor IT Services is designed to you into a job-ready professional with in-depth training across 15+ core skills. This course equips you with knowledge in SEO, social media, video marketing, website designing, and advertising strategies so that you can confidently apply for key roles in today’s digital marketing industry.

Learn from real industry experts I 100% practical training I Job-ready skills

Module 1: Funadamentals of Marketing & Digital Evolution

What is Marketing? Understanding its purpose
How Marketing has evolved over the years
Traditional Marketing vs Digital Marketing
Importance of Marketing in today’s digital world

Modlue 2: Understanding the Digital Ecosystem

Overview of the Digital Marketing Industry
Exploring different Digital Channels (SEO, PPC, social media, etc.)
Career Opportunities in Digital Marketing
Current trends & future scope of digital skills

Modlue 3: Consumer Journey & Digital Behaivour

Understanding your target audience
Mapping the Digital Customer Journey
Setting SMART online business goals
Awareness to conversion funnel stages

Module 4: Building Digital Visibility Strategies

Planning a basic website structure
Setting up an online presence for visibility
Tools for tracking digital reach

Module 5: Online Advertising & Lead Generation Tactics

Types of online ads (Search, Display, Video, Native)
How ad bidding & auction work
Ad budgeting & spend management
Understanding ad targeting options

Module 6: Creative Designing for Marketing Campaigns

Designing principles & brand consistency
Creating marketing kits and banners (Canva)
Designing social media & WhatsApp creatives
File formats, color theory, and layout planning

Module 7: Practical Video Marketing & Script Writing

Video marketing fundamentals
Writing scripts for explainer videos
Shooting & editing reels using free tools
Setting up managing a YouTube channel
Optimizing videos for reach and SEO

Module 8: Professional Buisness Website

Domain & hosting basics explained
C-Panel, SSL, and WordPress installation
Choosing and customizing themes
Creating pages (Home, About, Blog, Contact etc.)
One-page squeeze design & practice session

Module 9: Social Media Optemization

A. Social Media Strategy

Why Social Media matters for business
Creating engaging content for each platform
Do’s & Don’ts of professional branding

B. Facebook Business

Facebook Page setup & growth hacks
Messenger settings & posting ideas
Optimizing bio, visuals, and call-to-action

C. Instagram Marketing

Instagram for business setup & growth hacks
Hashtags, Reels. Stories & insights
Content planning & engagement strategies

D. LinkedIn Marketing

Optimizing your LinkedIn profile
Connection & engaging professionally
Personal branding on LinkedIn

E. Twitter Basics

Setting up a Twitter Business account
Connecting & engaging professionally
Personal branding on LinkedIn

Module 10: Landing Page Planning & Optemization

Understanding Landing Pages & their purpose
Copywriting principles (AIDA, PAS formats)
Key elements to boost conversion
A/B testing & heatmap tools

Module 11: Running Paid Campaigns Facebook & Instagram

Types of ads: Image, Video Carousel
Ad objectives: Reach, Leads, Engagement
Campaign structure: Ad set, Ad group, Creatives
Setting up a campaign (live demo)
Facebook Ad policies & budget control

Module 12: Search Engine Optimization- From Basics to Advanced

A. Keyword Research

What is a keyword & how it works
Tools: Google Keyword Planner, Uber Suggest
Long-tail vs. short-tail keywords

B. On-Page SEO

Optimizing content with keywords
Meta tags, titles, descriptions
Internal linking & image optimization

C. Technical SEO

Mobile responsiveness & site speed
Robots.txt, XML, sitemap, canonical tags
Google Search Console setup & use

D. Off-Page SEO

Link building strategies (guest post., profiles)
Submission sites & backlink monitoring
Local SEO & Google Business Profile Optimization

Module 12: Web Analytics & Traffic Reporting

Introduction to Web Analytics
Setting up Google Analytics
Understanding user behaviour with reports
Tracking events, traffic sources & page performance
Real-time data and funnel analysis

Skills you will learn

Job Profiles You Are Ready For

Certification

Upon Completion, you will receive a “Digital Marketing Professional Certificate” issued by Stellor IT Services– Industry & Skill-focused.

Course Duration:

6 Months I Online I Live + Recorded Sessions I Weekly Assignment

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