The Digital Marketing Specialist Course by Stellor IT Services is designed to you into a job-ready professional with in-depth training across 15+ core skills. This course equips you with knowledge in SEO, social media, video marketing, website designing, and advertising strategies so that you can confidently apply for key roles in today’s digital marketing industry.
Module 1: Funadamentals of Marketing & Digital Evolution
- What is Marketing? Understanding its purpose
- How Marketing has evolved over the years
- Traditional Marketing vs Digital Marketing
- Importance of Marketing in today’s digital world
Modlue 2: Understanding the Digital Ecosystem
- Overview of the Digital Marketing Industry
- Exploring different Digital Channels (SEO, PPC, social media, etc.)
- Career Opportunities in Digital Marketing
- Current trends & future scope of digital skills
Modlue 3: Consumer Journey & Digital Behaivour
- Understanding your target audience
- Mapping the Digital Customer Journey
- Setting SMART online business goals
- Awareness to conversion funnel stages
Module 4: Building Digital Visibility Strategies
- Planning a basic website structure
- Setting up an online presence for visibility
- Tools for tracking digital reach
Module 5: Online Advertising & Lead Generation Tactics
- Types of online ads (Search, Display, Video, Native)
- How ad bidding & auction work
- Ad budgeting & spend management
- Understanding ad targeting options
Module 6: Creative Designing for Marketing Campaigns
- Designing principles & brand consistency
- Creating marketing kits and banners (Canva)
- Designing social media & WhatsApp creatives
- File formats, color theory, and layout planning
Module 7: Practical Video Marketing & Script Writing
- Video marketing fundamentals
- Writing scripts for explainer videos
- Shooting & editing reels using free tools
- Setting up managing a YouTube channel
- Optimizing videos for reach and SEO
Module 8: Professional Buisness Website
- Domain & hosting basics explained
- C-Panel, SSL, and WordPress installation
- Choosing and customizing themes
- Creating pages (Home, About, Blog, Contact etc.)
- One-page squeeze design & practice session
Module 9: Social Media Optemization
A. Social Media Strategy
- Why Social Media matters for business
- Creating engaging content for each platform
- Do’s & Don’ts of professional branding
B. Facebook Business
- Facebook Page setup & growth hacks
- Messenger settings & posting ideas
- Optimizing bio, visuals, and call-to-action
C. Instagram Marketing
- Instagram for business setup & growth hacks
- Hashtags, Reels. Stories & insights
- Content planning & engagement strategies
D. LinkedIn Marketing
- Optimizing your LinkedIn profile
- Connection & engaging professionally
- Personal branding on LinkedIn
E. Twitter Basics
- Setting up a Twitter Business account
- Connecting & engaging professionally
- Personal branding on LinkedIn
Module 10: Landing Page Planning & Optimization
- Understanding Landing Pages & their purpose
- Copywriting principles (AIDA, PAS formats)
- Key elements to boost conversion
- A/B testing & heatmap tools
Module 11: Running Paid Campaigns Facebook & Instagram
- Types of ads: Image, Video Carousel
- Ad objectives: Reach, Leads, Engagement
- Campaign structure: Ad set, Ad group, Creatives
- Setting up a campaign (live demo)
- Facebook Ad policies & budget control
Module 12: Search Engine Optimization- From Basics to Advanced
A. Keyword Research
- What is a keyword & how it works
- Tools: Google Keyword Planner, Uber Suggest
- Long-tail vs. short-tail keywords
B. On-Page SEO
- Optimizing content with keywords
- Meta tags, titles, descriptions
- Internal linking & image optimization
C. Technical SEO
- Mobile responsiveness & site speed
- Robots.txt, XML, sitemap, canonical tags
- Google Search Console setup & use
D. Off-Page SEO
- Link building strategies (guest post., profiles)
- Submission sites & backlink monitoring
- Local SEO & Google Business Profile Optimization
Module 12: Web Analytics & Traffic Reporting
- Introduction to Web Analytics
- Setting up Google Analytics
- Understanding user behaviour with reports
- Tracking events, traffic sources & page performance
- Real-time data and funnel analysis
- Digital Marketing Executive
- Digital Marketing Assistant Manager
- SEO Analyst / Specialist
- SEO Executive
- Social Media Strategist
- Socila Media Manager
- Creative Assistant
- Canva Designer
- Website Designer
- Landing Page & Copywriting Associate
- Content & Marketing Coordinator
- Digital Branding Executive
- Google Ads Campaign Manager
- Ads Support Executive
- YouTube Channel Manager
- Video Production & Editor
Upon Completion, you will receive a “Digital Marketing Specialist Certificate” issued by Stellor IT Services– Industry acknowledged & Skill-focused.
3+ Months I Online I Live + Recorded Sessions I Real World Capstone Projects I Weekly Assignment
