Digital Marketing Foundation Course
This course is designed for students and freshers who want to begin their journey in the world of digital marketing. Whether you are from a non-IT background or have never used marketing tools before, this course will give you the confidence to start.
Build Your Digital Career- From Basics to Practical Skills
Module 1: Understanding the Digital Marketing World
- Discover today’s career opportunities in digital marketing
- Explore different online marketing channels (SEO, Social Media, Ads, etc.)
- Learn how digital marketing fits into modern businesses
Modlue 2: Computers & Internet Essentials
- Basics of computers, internet and how they work
- Key networking & browser terms simplified
- Smart usage of MS Office (Word, Excel, PowerPoint)
- How to do proper internet research like a pro
Modlue 3: Mastering Google Workspace
- Gmail settings, filters & customization
- Working with Google Docs for writing
- Creating presentations with Google Slides
- Building forms for surveys using Google Forms
- Building basic sites using Google Sites
Module 4: Core SEO for Beginners
- Introduction to Search Engine Optimization
- Simple keyword research techniques
- What is On-Page SEO
- Basics of Off-Page SEO & Local Listings
Module 5: Digital Graphics with Canva
- Banner designing basics
- Create attractive resumes using Canva
- Design social media posts for Facebook, Instagram
- Understanding how YouTube thumbnails work
Module 6: Social Media Optimization
- What is social media & why it matters
- How to create a Facebook Business Page
- Using Instagram for brand promotion
- Building a strong LinkedIn profile for job search
Module 7: Video Creating & Editing
- Writing simple video scripts
- Shooting videos using mobile or webcam
- Creating reels & explainer videos
- Editing videos using free tools
- Setting up managing a YouTube Channel
- Uploading and optimizing YouTube videos
Module 8: Basics of Online Advertising
- Different types of online ads (Search, Display, Video)
- How ad bidding & auction works
- Targeting your audience smartly
- Setting budgets & managing ad spends
Skills you will learn
Job Profiles You Are Ready For
- Digital Marketing Intern
- Digital Marketing Assistant Manager
- SEO Intern
- SEO Executive
- Socila Media Intern
- Socila Media Executive
- Creative Assistant
- Canva Designer
- Digital Marketing Intern
- Digital Marketing Assistant Manager
- SEO Intern
- SEO Executive
- Socila Media Intern
- Socila Media Executive
- Creative Assistant
- Canva Designer
- Customer Support Executive
- Back Office Assistant
- Computer Operator
- Admin Assitant
- Google Ads Assistant
- Ads Support Executive
- YouTube Channel Assitant
- Video Editing Assistant
- Customer Support Executive
- Back Office Assistant
- Computer Operator
- Admin Assitant
- Google Ads Assistant
- Ads Support Executive
- YouTube Channel Assitant
- Video Editing Assistant
Certification
Upon Completion, you will receive a “Digital Marketing Foundation Certificate” issued by Stellor IT Services– Industry & Skill-focused.
Course Duration:
2 Months I Online I Live + Recorded Sessions I Weekly Assignment
